# 4 of 5 part series
The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future
The COVID-19 Pandemic has caused changes to business models in every industry. Learn how one business owner and their ad agency pivoted to create a strong brand identity through social media engagement and digital advertising. The discussion will include how to use data to calculate success. This session will include time for Q&A on how you can apply these concepts to your specific industry.
Julieanne Shields is the President & CEO of usasbe.org – the United States Association for Small Business & Entrepreneurship.